Before you trying out Instagram, you must have used several other social media platforms. However, in case you have noticed Instagram has been trending for a while. Why is it that? Well, one of the reasons is that it has become more of a photo-sharing platform. You can send direct messages, share posts, voice recording and more to communicate with your followers and following.
Moreover, this is a huge place for marketing. Whether you own a business or a lifestyle that you want to publicize, there is no better place than Instagram. You can also add Instagram story links, as it could be a huge impact on the conversion of Instagram to paying customers.
You can post videos, photos or go live and your Insta Story content will be on top of your followers’ feeds for 24 hours. The only condition is to have a verified account or have a business profile with 10,000 followers.
Let’s discuss how to add a link to Instagram Post, Story, and Bio in easy steps to increase the conversion ratio (get more customers).
First, let’s discuss the basic feature which is available to all. Adding a link to the Instagram bio.
How To Add Link To Instagram Bio?
To do so, first, we need a legitimate link that does not abide by any Instagram guidelines. We need to copy it and then launch Instagram app.
Go to Profile page, click on Edit Profile.
There you can see a separate section for website, drop the link there for ease to access or alternatively you can add a link to your bio which is mostly all about you.
Remember to click on Save to apply the changes.
This, however, is not seen with much difference, as the end result remains the same and the link appears at the end of your Bio.
How To Add A Link On Instagram Post?
To add a link, you are required to have a business profile on Instagram. This enables you with a lot of features that will help grow your business through Instagram.
To add a post, you click on the Plus sign shown in the center of the home page. Add the image and then you drop the link in the post for the product. So whenever a product is clicked, the link appears. By tapping on it you can see details such as Price or name of the product. It will take you on the purchase page which again is made for the availability to consumers.
How To Add A Link On Instagram Story?
To be able to add a link on an Instagram story, you need to have your account verified and have at least 10,000 followers. This feature was earlier only available to those who had over a million followers. However, now they have come down a number to reach out to more accounts looking to put a link on the Instagram story.
To add a link to your Instagram Story, follow these steps:
Get your video or photo that you want to upload on Instagram Story and on the Story interface, tap chain link icon located at the top of the screen.
Note: If you don’t see this icon, then you are either not verified or didn’t have a business profile.
Once you tap the icon, you will get a page, where you can type in or paste the URL of the page that you want your viewers to go to.
Image Credits: Gadgethacks
Note: You can also tap on Preview Link to ensure the link works.
Image Credits: Gadgethacks
Tap Done if using iPhone or tap coloured checkmark if using Android.
Once it is ready, the chain link icon will now be enclosed in a white circle, indicating that the URL is attached to the video or image in your Story. Tap on Send to post the Story.
In your verified account, you will see an option to add a link to your story. This will appear as the swipe up feature and the followers can go to the web page using the swipe-up link. Add a link for videos on your Instagram story with this feature.
By adding a link to Instagram, you make it highly likely to engage the users. If you are looking for a solution on how to get the swipe-up on Instagram without 10k followers, it won’t be possible. Also, you need an Instagram business account for being able to add links to products shown in your Instagram posts.
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