Miles Morales and his feline companion Spider-Man the Cat are reenacting a classic meme on Twitter to build hype for Spider-Man: Miles Morales. The new web-slinging adventure, a sequel to 2018’s wildly successful Spider-Man video game, comes out tomorrow as a launch title for the PlayStation 5. Reviews so far are favorable, calling it a worthy successor but criticizing its relatively short length.

There are a lot of reasons for fans to look forward to Spider-Man: Miles Morales. Arguably the most important reason is Spider-Man the Cat. Miles’ adorable companion was revealed in pre-release gameplay footage; he belongs to a bodega owner that Miles assists during the course of his superhero duties. Spider-Man the cat has his own little cat-sized Spidey mask and, once befriended, will even assist Miles in combat, assailing criminals with his claws. As expected, the internet community welcomed Spider-Man the Cat with open arms, showering him in love and fanart.

Related: Who Is Marvel’s Spider-Man: Miles Morales – The New Spidey Explained

Insomniac clearly recognizes how beloved the little four-legged vigilante is, because they’re putting him front and center in a new Twitter post designed to drum up hype for the title upon release. The post is a remake of the classic Shaquille O’Neal meme, featuring the former NBA star shimmying his shoulders while a cat does the same in preparation to pounce. Insomniac’s take on the meme casts Miles in Shaq’s place, and features the beloved Spider-Man the Cat in place of the cat from the original gif. According to Insomniac’s caption, this post is meant to evoke the feeling of realizing that one is just a day away from playing Spider-Man: Miles Morales on PS4 or PS5.

The Spider-Man franchise is no stranger to memes. The original animated TV show spawned a lot of them with its janky animations and bizarre antics. Insomniac has definitely taken advantage of this meme-filled reputation in the past, paying homage to a wacky stealth scene from the TV show to display some costumes last month. This new meme is definitely in keeping with that tradition, and it makes for a rather effective marketing strategy.

Spider-Man: Miles Morales is sure to go down as a huge success this holiday season. Christmas is on the horizon, and Insomniac’s new adventure is sure to make an excellent gift. Players young and old are sure to enjoy stepping into the shoes of the newest character to bear the iconic Spider-Man moniker. And with this meme, Insomniac has succeeded in capturing the feeling of knowing that Spider-Man: Miles Morales is right around the corner.

Next: Spider-Man: Miles Morales Inspires Real-World Adidas Shoes

Source: Insomniac Games

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