The Branding 4.0 Business 4.0 Strategy Workshop

Senior leadership teams are facing increasing challenges when it comes to leading in a world where the lines between marketplace, workplace, community and environment have disappeared; a world where brand and marketing interacts with talent and human capital and all of that interacts with employee and customer experience, as well as finance, operations, supply chain, compliance and more. Add internal silos and often-conflicting agendas and objectives to the mix, not to mention competitive pressures, consumer and investor expectations to the mix and it gets harder still. Brand and operations have become inseparable; a new model and mental framework will be needed to thrive in this new reality where reputation management, social responsibility and sustainability consideration are no longer purely in the remit of any one function in isolation.

Over the past few years, this new normal for brand value has emerged. With organizational purpose as the foundation and social impact and financial results balanced as goals, a new brand architecture is needed to guide integrated marketing and communications.

A New Approach For A New Normal

The Branding 4.0 Business 4.0 Strategy Workshop is a one day workshop that helps teams gain a clear view of what to prioritize, where to focus and what to say when to internal, marketplace and ecosystem audiences. It exposes areas of overlap and drives decisions about priorities, which can have tremendous influence on strategy and budget.

Pre-work. Week 1-2. Our team performs a due diligence and exploration exercise that covers your marketplace, your industry and ecosystem, and your own business. This includes desk research and short focus interviews with your team. Participants will also complete a short, anonymous and confidential questionnaire which will help them prepare for our time together as well as include those in the process who cannot participate.
Workshop Design. Week 3. We design your workshop; it’s based on our core proprietary framework, but we populate the workshop with relevant, specific content based on the pre-work to shortcut discussions, reveal assumptions and get shared and competing perspectives out in the open.
The Workshop. Week 4. We deliver the workshop at the location of your choosing. The workshop includes presentation, education, interactive work and discussion. Participants also play a business simulation game designed to prepare them for activating the strategy within the organization.
Executive Summary. Week 5-6. We provide an executive summary of the decisions that were made in the workshop with recommended action items.

Who Should Participate?

Chief Executive Officers and their immediate teams have the perspective and strategic focus required to realize the most value from this workshop. On some occasions, it may be beneficial for other leaders and managers to participate in a workshop. We also offer a one-on-one coaching version of The Branding 4.0 Business 4.0 Workshop for leaders who want to use the insight for their own development and performance.

Why The Branding 4.0 Business 4.0 Strategy Workshop?

The Branding 4.0 Business 4.0 Strategy Workshop is the only fully integrated brand, marketing, communication and cultural transformation framework on the market. Other options are either discipline focused or take far longer than the time and opportunity cost that business requires. It was developed in 2020 in response to – and anticipating – one of the biggest reputation management challenges organizations face today.

What Are The Outcomes?

The outcomes of The Branding 4.0 Business 4.0 Strategy Workshop are vital for startup, emerging, regional, national, non-profit and global B2C, B2B brands in:

Gaining clarity and confidence in the strategic direction of your brand
Establishing a shared vision around priorities
Adding purpose, inclusive capitalism and sustainable business thinking into your brand model and operations
Accelerating brand growth and defending brand value
Educating stakeholders on new, disruptive and innovative best practices in brand strategy and brand differentiation that touch every aspect of your workplace, marketplace, community and environment
Guiding internal and external communications in staying on brand
Defining your brand in its full 360 context, rather than a narrow brand, marketing and communication perspective

The Right Answers Require The Right Questions

How will your organization respond to the new pressures of business in the 4th Industrial Revolution? What impact will you have on customers, employees, suppliers, communities, and shareholders? How will you link the value you provide to these stakeholders to the success of your company and your communities?

Our work together in The Branding 4.0 Business 4.0 Strategy Workshop will lead us to these answers and a bigger future for your brand.

Please email me, Derrick Daye for more. I can also be reached directly at 813-842-2260 in Los Angeles, California.

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education

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